Pricing Archives - Cathy Heller

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Sprinkles Cupcakes Founder Candace Nelson on Raising Your Prices, Building a Brand Identity & Taking the Leap

May 2021

5/13/2021

When you don’t feel “ready,” how do you take the next step forward? Candace Nelson, cofounder of Sprinkles Cupcakes, Pizzana, executive producer & judge on Netflix’s Sugar Rush, and podcast host had checked off all the boxes, only to realize that still didn’t guarantee job security or happiness. So she leaned into her love for […]

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The 3 Steps to Great Copy – Laura Belgray

May 2020

5/18/2020

How can you make a living by showing up and being the true version of yourself? Laura Belgray, copy expert and co-creator of The Copy Cure returns (for a third time!) to share her best tips on how to be prolific and rise above average, how to make the most of this time and make […]

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A Deep Dive into the Branding, Pricing & Marketing Strategies that Get Results

January 2020

1/23/2020

How can you most effectively communicate your message and who you are? Cathy shares an exercise on how to get clarity around the parts of you that make up your brand, how to embrace your quirks, what 3 questions will help you with clearer marketing, and why you don’t need to be afraid of putting […]

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