brand Archives - Cathy Heller

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How to Embrace Your Fears & Create a Brand That Connects a Community – Michelle Poler

November 2020

11/02/2020

Don’t Keep Your Day Job · How to Embrace Your Fears & Create a Brand That Connects a Community – Michelle Poler How do you stop living in your comfort zone and say hello to your fears? Michelle Poler, founder of Hello Fears, author, social entrepreneur, speaker, and brand strategist took on a 100 day […]

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How to Create a Thriving Online Business & an Incredible Brand that Sustains Through Economic Hard Times – Christy Dawn & Aras Baskauskas

April 2020

4/06/2020

What essential pieces does it take to launch an online clothing brand without a brick and mortar? Christy Dawn and Aras Baskauskas, founders of Christy Dawn wanted to create and celebrate a style that was in alignment with their values of sustainability and ethical practices in the fashion world. They share how to get resourceful and […]

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How to Revolutionize the Fashion Business Model – Tamara Mellon

September 2017

9/25/2017

  When Tamara Mellon walked away from Jimmy Choo, the very company that she co-founded, she risked her reputation and a ton of money – but gained the voice and the brand that she always wanted. How has she adapted her advertising approach to the world of e-commerce? What is it about her new personal […]

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How to Design the Fashion You Want – Trina Turk

August 2017

8/15/2017

  Fashion designer Trina Turk dove into the apparel industry early in her career, but she always knew her destiny was in something bigger and better than just swimsuits. After a couple layoffs, she finally started designing her own clothes – but also discovered the headaches of running a business. She shares why not having […]

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How a Makeup Artist Became a Makeup Brand – Bobbi Brown

June 2017

6/08/2017

  Bobbi Brown is a legendary professional makeup artist, writer, and founder of Bobbi Brown Cosmetics. But before creating her empire, she was just a girl with a passion for projects, and – thanks to her slight naïveté – the guts to contact major players in the modeling and makeup industries. Find out how a […]

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