baker Archives - Cathy Heller

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Sprinkles Cupcakes Founder Candace Nelson on Raising Your Prices, Building a Brand Identity & Taking the Leap

When you don’t feel “ready,” how do you take the next step forward? Candace Nelson, cofounder of Sprinkles Cupcakes, Pizzana, executive producer & judge on Netflix’s Sugar Rush, and podcast host had checked off all the boxes, only to realize that still didn’t guarantee job security or happiness. So she leaned into her love for […]

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How Candace Nelson Baked Her Sprinkles Cupcake Empire from Her Little Condo Kitchen

  What’s the recipe to a thriving business that revolves around the simple, classic treat of a cupcake? Candace Nelson, co-founder of Sprinkles, Pizzana, pastry chef, podcaster, and Sugar Rush producer & judge never knew where her food entrepreneurship would take her when she started baking in her tiny condo kitchen. She shares how she […]

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How a Cheesecake Craving Led to A Calling – Greg Franklin

  When you spend most of your life not knowing your passion, how is it possible to ever find your purpose? Greg Franklin, baker and founder of The Cheesecake Ninja was a failure in home ec, a bored factory worker, and a lost soul without a hobby that was worth pursuing. But when a picture […]

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How to Bake Up a Business Plan – SusieCakes

  Susan Sarich, SusieCakes founder and EY’s 2016 Entrepreneur of the Year, bounced around jobs until she realized she was missing out on life’s milestones. So instead, she started a bakery to celebrate them. She shares her recipe for financially preparing your business, fighting rejection from 22 banks, spreading the word about your product, and […]

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How a Small Business Bakery has Risen – Greg Mindel

Pastry chef Greg Mindel was once a deli boy, an apprentice for famous chefs, and a sleepless croissant maniac – but now he’s the founder and owner of Neighbor Bakehouse, a flourishing bakery in San Francisco’s Dogpatch. How did working for free build his network? What did he need to get a bank loan, even […]

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