Unleash Your Creativity, Chase Your Dreams: The Self-Guided Path to Turning Your Passion into Profit


Show me how!

show me how!

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get it now

You know there’s something inside of you, something more you’re supposed to be doing in this life.

It’s calling to you and you can’t ignore it anymore. 

I’m here to help guide you on how to step into your zone of genius so you make money sharing your gifts with the world. 

The truth is you deserve to be living the life you daydream about. And it gets to be enjoyable.

When you start believing that you actually can build a thriving business doing what you love, you will become an unstoppable force and it’s my favorite thing to watch.


It's TIME TO SHARE YOUR GIFTS AND GET PAID TO BE You


You have a divine assignment.

The fear creeps in...

“I feel unclear about what I want to do with my life so I can’t start yet”

“I’m not sure I can actually earn money doing what I love”

“Maybe someday when I have less going on”

“I’m not _________enough.”


Does any of that sound familiar?


So often I see people get excited about claiming their dreams, but then THEY get stuck.


HI! I'm CATHY HELLER

"You’re not ready."
"What if you mess this up and no one likes it?"
"Should you really be selling when there are people out there who don’t have a job?"
"Where will you start?"



My whole life I searched for the answer to finding true joy, and I realized that the opposite of sadness isn’t happiness, but purpose.

We know on some fundamental level that we were born with amazing gifts to share.

We feel called to contribute, but we often get in our own way and keep playing small.

It’s not about being the best.
It’s not about being perfect.
It’s about giving ourselves permission to show up just as we are.

I recorded my first podcast episode in my closet just 10 days after I had given birth to my third daughter.

Now that podcast has over 40 million downloads. And I've built a multiple 7 figure business helping women start successful businesses where they get paid to be themselves.

I didn’t get here because I’m special or different.

I got here through taking messy, imperfect, courageous action toward a life of purpose and abundance.  

I want to show you how you can do the same.

The fear creeps in...

“I feel unclear about what I want to do with my life so I can’t start yet”

“I’m not sure I can actually earn money doing what I love”

“Maybe someday when I have less going on”

“I’m not _________enough.”


Does any of that sound familiar?


So often I see people get excited about claiming their dreams, but then THEY get stuck.


You KNOW there's something in you that you were born to do.

So the question isn’t “Who am I do this?” it’s actually “Who am I not to?”

All parts of you are welcome here - the shiny parts, the broken parts, the parts of you that you feel like you need to hide.

Those pieces are essential and beautiful as they make you a more capable candidate to do good in this world.

When you start shining your light and sharing your gifts as your perfectly imperfect self, you will be in awe of the magic and the ripple effects you create in life.


I want you to know something: You are the only you in this world.

And It’s actually your moral imperative to share your gifts with the world.

Expanded and purpose driven, with so much confidence to create a life and business you love

Courageous and open-hearted, stepping into a future you believe in

Confident as you shine your light brightly allowing yourself to be seen while you deeply see others

Happy earning money with ease because it just flows as a result of doing what you love



All of this is possible for you. And sooner than you might think.

I know because I’ve experienced this for myself, and I’ve supported thousands of my students just like you to do the same.




Imagine Waking Up Each Day Feeling...

JOIN NOW!

JOIN NOW!

RESERVE YOUR SEAT IN MADE TO DO THIS NOW!

RESERVE YOUR SEAT IN MADE TO DO THIS NOW!

Made To Do This is a transformative journey, designed to empower you in recognizing and harnessing your unique gifts. Throughout the curriculum, you’ll navigate a blend of practical business steps and personal transformation, enabling you to confidently showcase your authentic self and create a meaningful impact in the world. This experience is self-guided, providing you with the tools and insights necessary to shine your light and monetize your true essence.

INTRODUCING...

join now

JOIN now!


Show up fully for a life that feels like an extension of your soul rather than living someone else’s dream

Tap into your unique super powers and discover how to use those gifts to build a life you love

Find your people — the ones who will benefit fully from your gifts and happily pay you to receive them

Grow a purpose-driven business that truly serves this world in a heart-centered, impactful way

Set yourself up for abundant success using our signature P.E.O.P.L.E.-Centered Business Framework-- a repeatable process rooted in passion, empathy, and proven business strategies.


In this unique curriculum,
I’ll show you how to…

HERE'S WHAT YOU GET WITH YOUR MADE TO DO THIS PURCHASE…

I want to celebrate you for saying YES to a new possibility!

I know from experience that taking the first step towards a new future can be scary and I want to do 2 live calls with you to celebrate your journey and answer your questions.

You will progress on your own pace through the tested blueprint and we will send you a form where you can submit your questions. Then I will host live calls with you to answer them in real time.


CHECK IN CALLS WITH CATHY


I have helped thousands of women start successful businesses -- everything from knitting dolls to logo design, home organizing classes, online memberships for crafters and leading sound baths.

This curriculum will completely change your paradigm of what’s possible and guide you through how you can build a thriving, meaningful business doing what you love. Come join me and I'll teach you the step-by-step action plan so you stop playing small and start getting paid for your gifts.  



It’s not just about making money.
 
IT’S ABOUT MAKING MONEY DOING THE THING THAT HELPS YOU MAKE A MEANINGFUL IMPACT IN THE WORLD. IN YOUR OWN TERMS.

Made to Do This is...

The best business program for women
The best blueprint for soulful entrepreneurs
The best program to help you find meaning and purpose


CLICK THE BUTTON BELOW TO REVEAL MORE ABOUT THE MTDT CURRICULUM

YES! TELL ME MORE!


Want more details?

BUSINESS STRATEGY:
> Pinpoint your genius go-to gifts that people need from you
> Discover the exact action steps on how to start building a business around what you love most
> Identify who you are meant to serve, where to find them, and how you can show up to solve their problem
> Craft, test and validate an offer that your audience can’t wait to buy from you
> Learn specific offers/methods to generate income quickly

TRANSFORMATIONAL WORK:
> Shifting guilt, shame and doubt to higher vibrational states so you learn to gracefully receive
> Turning up the volume on your intuition so you follow your most deeply aligned path
> Understanding the roots of people pleasing and how to release it 
> + so much more!

THE MADE TO DO THIS CURRICULUM

BUSINESS STRATEGY:
> Explore how to build real relationships with people outside your network of family and friends.
> Start building and audience of true fans & attract your first clients through different channels (social media, podcasting, email marketing)
> Nurture and organically grow an engaged community
> Learn our most tried and true genuine sales techniques

TRANSFORMATIONAL WORK:
> Stepping into courage and confidence while you make offers
> Owning the value of your gifts and how to deeply understand there are customers available to you at all price points 
> Moving through the resistance and doubt that comes up as you begin to share your work
> + so much more!

BUSINESS STRATEGY:
> Rinse and repeat. Re-test and re-validate your offer, implementing feedback along the way
> Equip yourself with the tools and mindset to keep you on track for exponential growth as you forge ahead

TRANSFORMATIONAL WORK:
> Stepping into expansion so you call in next level abundance while knowing you deeply deserve it
> How to regularly drop into your open heart so you more powerfully create 
> Releasing the conditioning of our parents, our community and our society so we hear and trust our own intuition 




This tested curriculum helps you find a direction and create a business faster than ever because you’ll shift into a new dimension where you leave all the fear, doubt and shame behind. We combine smart, efficient, proven business-building strategies with soulful transformational work to allow you to step fully into your gifts and get paid to be you.

Phase 1 - Business Foundations

Phase 2 - BUILDING YOUR AUDIENCE

Phase 3 - Integration & Expansion

A VAULT OF ​​BONUS GUEST SESSIONS

Dive into the advice of amazing self-made creative women who share their journey to help you follow their footsteps - or even better, use their advice to create your own path.

Remember; success leaves clues.

Our guest session vault contains amazing content calls from CANDACE NELSON, SHERI SALATA, AMY TANGERINE, PATRICE WASHINGTON, BRIT MORIN, and more.

WHAT OUR STUDENTS ARE SAYING...

Click to see more testimonials!

"I have more than seven times-d my investment in the program. That means I've made over $21,000. The confidence that I have now from the beginning of this program to now three months worth, it's incredible. I am so glad that I found this program."

Erica Gregory

"The biggest things for me, the biggest transformation has been the mindset shift. The fact that I can believe in myself, then I have this thing that I've always had, but I hadn't taken it seriously and I spent years searching for something."

EVA MLINGWA

"My relationship with myself is completely different. The more that my confidence grew and that I accepted who I am, the more my business morphed into what I'm really meant to do. I just hosted a three-day virtual retreat. And my course launches next week."

KATRINA WU


Most often we don’t take action because we’re afraid of showing up as anything less than perfect.

We assume there are already better people for the job.

Please listen: Every single one of us has something to add, or else we wouldn’t be here.

Let me guide you on how to embrace that belief and unleash a whole new level of impact in this world.

The best news? You don’t have to be anything but who you really are.

Made To Do This will help you come home to YOU.

Get Made To Do This now and as you progress through your will unveil your unique contributions by sharing your soul's work with the world.

You don’t need to wait to feel ready.

WHAT OUR STUDENTS ARE SAYING...

Click to see more testimonials!

"I didn't know what I wanted to do. I've found myself in a way I've never shown up in the world before. And I have to say once I did that, I've been living in magic and flow, ease and grace just seriously every day, waking up knowing what I'm about finally on the planet."

CHRISTINE MIURA

"I was able to make $850 within 48 hours on a product that I designed and sold. You don't have to be this perfectly put together person or a business. You don't have to know all the answers. You don't have to have it right the first time. it's okay to be yourself."

BRITNI LIVINGSTON

"Made to do this has completely transformed my life. I have never been this excited to get up and literally work on my art studio every single day. It's the most fabulous program out there. I've done quite a few."

Christine DIOn

“In January I wasn’t even thinking about starting a business. I had debated signing up for the course for a few days, but I’m so glad I decided to pull the trigger. From the start of the program to the end of this month I will have made about $40,000, which is my entire salary last year! I would highly recommend this program and cannot imagine what my family would have done if I had not signed up and put in the work.”

SADIE EARNED AN ENTIRE YEAR'S SALARY WITH HER NEW BUSINESS IN MADE TO DO THIS!

Sadie Simper

“I don't know where my business would be without Cathy! Before investing in myself and my business, I was lost about what I was made to do. I was in a business that no longer made me happy. I went around in circles for 4 years! 4 long years! Now, I not only figured out what will make me happy, but I made multiple thousands within 1 week of launching my new business. All while doing what I love and having fun! If you‘re struggling with making money and also being HAPPY while making that money...you need Cathy as a Coach!"

ASHLEY BUILT A HUGELY PROFITABLE & SOUL-FILLING ONLINE BUSINESS IN MADE TO DO THIS!

Ashley Palmer

Made To Do This is very different from any other program out there. 
 
This program is for loving action-takers committed to letting their passion be their life’s work. 

It’s not a course - it’s an immersive, live experience that will transform who you are while you claim your calling and build a purpose driven business.

Here’s what makes it so unique:

WILL THIS PROGRAM ACTUALLY WORK FOR ME?

TWO: YOU GET TO ASK YOUR QUESTIONS TO ME

i want those!

We will regularly send you a form where you can submit your questions, and I will answer them during our live check-in calls.

And so you will show up. And that’s literally 95% of what success looks like -- showing up.

one: We Blend Business Building Information with Soulful Transformation 



The truth is, if you spent long enough on Google, you could find plenty of information on how to build a business. For free.

But what we know for sure? Building a business that allows you to shine your light takes vulnerability and courage. 

You cannot separate personal growth from business growth if you want a sustainable business.

So we hold space for both to coexist here. This is a holistic program that grows YOU as you grow your business.

Inside this program you’ll become who you are meant to be in this world while you implement specific, soul-aligned business strategies to get paid to do what you love.




THREE: YOUR JOURNEY CONTINUES



In Made To Do This you are surrounded by love and support. Our students repeatedly share how the people they meet inside the program is one of the best parts of the experience.

We’ve intentionally built this community so that you will feel safe and brave.  

We will help you step out of your comfort zone and do things you might never otherwise do so that you can live a life you design.

Surrounding yourself with passionate, heart-centered souls who share the same commitment to living their calling is a gift. Relationships are everything, and we gather the best of the best humans together to go through this transformation together. 


Made To Do This is very different from any other program out there. This self-guided curriculum is for loving action-takers committed to letting their passion be their life’s work.

It’s a series of actionable steps that will transform who you are while you claim your calling and build a purpose driven business.

Here’s what makes it so unique:

IS MADE TO DO THIS RIGHT FOR ME?

two: YOU GET TO ASK YOUR QUESTIONS TO ME

one: We Blend Business Building Information with Soulful Transformation 



i want those!

We will regularly send you a form where you can submit your questions, and I will answer them during our live check-in calls.

And so you will show up. And that’s literally 95% of what success looks like -- showing up.

The truth is, if you spent long enough on Google, you could find plenty of information on how to build a business. For free.

But what we know for sure? Building a business that allows you to shine your light takes vulnerability and courage. 

You cannot separate personal growth from business growth if you want a sustainable business.

So we hold space for both to coexist here. This is a holistic program that grows YOU as you grow your business.

Through this curriculum you’ll become who you are meant to be in this world while you implement specific, soul-aligned business strategies to get paid to do what you love.

THREE: YOUR JOURNEY CONTINUES



Your investment will count towards any future program that I offer. We love our community and the amazing women inside who keep growing and choosing expansion.

You are welcome in this community and we love witnessing your journey.

Surrounding yourself with passionate, heart-centered souls who share the same commitment to living their calling is a gift. Relationships are everything, and we gather the best of the best humans together to go through this transformation together. 

WHAT OUR STUDENTS ARE SAYING...

Click to see more testimonials!

"I did my first group coaching program. I offered a one-on-one coaching series. One of the biggest breakthroughs or mindset shifts that I've had in this program is the fact that I'm worthy just being who I am. Just me existing, I'm worthy and I'm loved."

RAQUEL CID

"I expected the business content not the personal transformation. I am grateful for both. I think the clear takeaway that is forever changing is that you don’t have to be everything to everybody. I have my first contract as a consultant and I’m doing the work I love"

DARCY BLAIR

"I joined MTDT and I started listening to my intuition more and experimenting with different things. Sometimes it’s about just leaning into that voice that’s calling you until it becomes the most beautiful free fall into what you are called to do."

NICOLE MOMBERG



It’s about taking the first step and having the courage to stop playing small. 

I know how possible this is for every single one of us — including YOU.

All potentials exist in this moment and I want to help guide you to claim your magic and start making an impact in the world doing what you love.


I want you to remind you that like every single person pursuing their passion, I started at zero — zero followers, zero listeners, zero customers. 

xo, Cathy

The truth is, you have Michael Jordan level talent inside of you. We all do.

The thing most people are missing is momentum. We don’t take action because we’re afraid of being messy and making a fool of ourselves. We don’t give ourselves the grace to be mediocre on our way to becoming brilliant. We don’t give ourselves permission to even begin because we compare ourselves to others and decide there’s no need for what we have to offer. We assume there are already better people for the job. That’s ridiculous. Gd doesn’t make extras. Every single one of us has something to add, or else we wouldn’t be here.

It’s a moral obligation to do what you love, to put it in the world and charge for it. It’s your life’s work.

I created Made To Do This to help lift you out of whatever holds you back, and give you the tools, clarity, and inner transformation so you can show up more in the world the way you long to do.

It’s time to usher in a new era.
One where we all become leaders.
Where we all step forward.




JOIN NOW

It’s YOUR TURN.

I would be so honored to help you step into your most deeply aligned path. Come join me.

IAlso Want You
To Remember...

xo, Cathy

It’s a moral obligation to do what you love, to put it in the world and charge for it. It’s your life’s work.




JOIN NOW!

I created Made To Do This to help lift you out of whatever holds you back, and give you the tools, clarity, and inner transformation so you can show up more in the world the way you long to do.

It’s time to usher in a new era.
One where we all become leaders.
Where we all step forward.

It’s YOUR TURN.

I would be so honored to help you step into your most deeply aligned path. Come join me.

IAlso Want You to Remember...

STILL HAVE QUESTIONS?


SHOW ME THE FAQS!


CLICK THE BUTTON BELOW TO SEE The A's TO THE MOST COMMON Q's WE RECEIVE.

YOU CAN ALSO CLICK THE CHAT ICON AND ASK QUESTIONS ANY TIME!

The investment to start this new chapter of your life...

>> Instant Access to Full Made to Do This Curriculum

>> 2 Live Check In Calls with Cathy

>> Access to Guest Expert Calls

>> $997 Cathy Cash to apply towards any future program*

MADE TO DO THIS

SINGLE PAYMENT oF $997

JOIN NOW

12 MONTHLY PAYMENTS OF $97

JOIN NOW

*Ready to invest in your future? Purchase our self-guided framework for $997, and your investment today becomes a credit for any upcoming program!

When you choose to continue your journey with us, enjoy a $997 discount, honoring the faith you've placed in yourself. Your leap today not only transforms your present but sets you up for a discounted and exciting future.

Take the step – invest now for a brighter tomorrow!

Get started with $97

Frequently Asked Questions

Q: WHAT IF I’M STILL NOT SURE WHAT MY CALLING IS YET? 



JOIN now!

JOIN now!

A huge light bulb moment for me happened when I realized that clarity follows action. We often think we need to come up with the answer first and then we’ll do something about it. But very often the clarity comes AFTER you take action. If you feel yourself called to more, that’s all you need to take the next step. Join us and we’ll help you find that clarity as we walk this journey together.

Q: HOW DO I KNOW IF I'M A GOOD FIT FOR THIS PROGRAM?



If you know in your heart that something is missing, that you’re called to more in this life, then Made To Do This will help you uncover and step into your purpose. 

Whatever your passion happens to be, if you want to take it to the next level and have a bigger impact, this program will help. 

Stepping into an abundant future is about coming home to who you are and sharing your gifts from a space of connection and intimacy. 

Still not sure? Click the chat icon on this page!


Q: IS THIS PROGRAM REALLY WORTH THE MONEY?



It’s normal to feel fear or uncertainty come up anytime we start to step out of our comfort zone, but I cannot sit by and let you be comfortable. The work you are here to do in this lifetime is too important to keep locked away within you.

If you’re ready to release resistance and implement what you learn, Made to Do This can change your life.  

Thousands of students have gone through this program — students who are busy moms, students whose partners didn’t initially support the financial investment, students who felt it wasn’t the right time -- but they all still joined. 

The real question is - can you afford NOT to do this? Can you continue to ignore that whisper inside you that keeps calling you to more? Because it won’t stop calling to you.



Q: DO YOU OFFER REFUNDS?



We do not offer refunds. There is incredible value and transformation awaiting you from one of the most successful entrepreneurs! If you're feeling called to this program, trust your instincts. Magic awaits!


Have another question about Made to Do This? DM me on Instagram @cathy.heller or reach out at hello@dontkeepyourdayjob.com and we’ll get back to you asap.

The real question is - can you afford NOT to do this? Can you continue to ignore that whisper inside you that keeps calling you EARN A LIVING DOING WHAT YOU LOVE? Because it won’t stop calling to you.



"Within a few weeks of being in this program I felt like I was coming home. I was starting to get paid to do work that I absolutely love that I'm super passionate about. And that makes me feel totally alive. It was just beyond my wildest dreams."

KATE LACHAPELLE

"Since being a part of this community, I have just stepped up into my worthiness even more. I increased my prices. I learned how to start a podcast. The things I have learnt, it's just like gold."

NATALIA ANGELOU

"I moved through the resistance and the self-doubt and I got it done. I started a Shopify store where I'm selling my art prints and journals.
I had a virtual art show. I started a podcast and now I'm starting a program, which I definitely never would have done."

LEANNE BRENNAN

"The biggest things for me, the biggest transformation has been the mindset shift. The fact that I can believe in myself, then I have this thing that I've always had, but I hadn't taken it seriously and I spent years searching for something."

Eva Mlingwa

"My relationship with myself is completely different. The more that my confidence grew and that I accepted who I am, the more my business morphed into what I'm really meant to do. I just hosted a three-day virtual retreat. And my course launches next week."

KATRINA WU

"My kids are singing pink’s song million dreams around the house and the house is livelier than ever. And it's just so wonderful to see because it's impacted not just me, but my children as well. And I'm learning that there's more of me to give and more of me to share."

CECILIA SOHN

"I was able to make $850 within 48 hours on a product that I designed and sold. You don't have to be this perfectly put together person or a business. You don't have to know all the answers. You don't have to have it right the first time. it's okay to be yourself."

BRITNI LIVINGSTON

"I have more than seven times-d my investment in the program. That means I've made over $21,000. The confidence that I have now from the beginning of this program to now three months worth, it's incredible. I am so glad that I found this program."

Erica Gregory

"I did my first group coaching program. I literally offered a one-on-one coaching series. one of the biggest breakthroughs or mindset shifts that I've had in this program is the fact that I'm worthy just being who I am like just me existing, I'm worthy and I'm loved."

RAQUEL CID

"I didn't know what I wanted to do. I've found myself in a way I've never shown up in the world before. And I have to say once I did that, I've been living in magic and flow, ease and grace just seriously every day, waking up knowing what I'm about finally on the planet."

Christine Miura

"Made to do this has completely transformed my life. I have never been this excited to get up and literally work on my art studio every single day. It's the most fabulous program out there. I've done quite a few."

Christine DIOn

"I expected the business content not the personal transformation. I am grateful for both. I think the clear takeaway that is forever changing is that you don’t have to be everything to everybody. I have my first contract as a consultant and I’m doing the work I love."

DARCY BLAIR

"My relationship with myself is completely different. The more that my confidence grew and that I accepted who I am, the more my business morphed into what I'm really meant to do. I just hosted a three-day virtual retreat. And my course launches next week."

GREG STEED