How can sharing your story create more customers for your business? Colin Boyd, speaker, business coach and mentor, podcaster, and storytelling genius gives us a masterclass on your masterclass on authentic selling through storytelling. He teaches you how to tell your story in a way that naturally leads to aligned sales, how to build trust with your dream clients without pushing, and why you need to show up for your audience even if only 10 people are watching.

– Join Cathy at her retreat Sept 13-15th in Boca Raton, Florida! Get $500 off until July 15th cathyheller.com/infiniteyes
– Start your free trial of the Confetti Collective for bonus meditations, coaching clips, and more cathyheller.com/confetti

– Get Colin’s Conversion Story Formula at cathyheller.com/colin
– Listen to Colin’s Expert Edge Podcast wherever you listen to podcasts 
– Follow Colin on Instagram @colinboyd and wish him a happy birthday! 

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TAKEAWAYS FROM THIS EPISODE:

1. Your conversion story is the story that articulates the transformation, the first time you experienced a deep breakthrough in the thing that you now help people with.
2. You have to go internal and external with your story. Share how you felt, the dissonance, the challenges, the desires. That’s when your story becomes their story.
3. It’s not about massive moments all the time. It can be everyday stories. It’s just about whispering the right words. When you do that, you move people to take action.
4. Money is just a currency of someone’s commitment.
5. Making an offer or selling is really just inviting people into a sacred place of transformation.
6. When you know it’s right, you fully say yes, and you lean into it, the “how” works itself out.
7. Feeling the fear is an invitation to create more courage, greatness, and healing within yourself. The fear is the way. It’s the door to freedom.
8. Don’t disregard those small rooms. Serve 10 people as if you’re serving a thousand people. It’s an energetic showing up.

Thank you so much for listening!

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