How do you infuse color, optimism, and happiness into your brand? Tanya Taylor, award winning fashion designer combined her passion for bright colors, her desire to empower women of all shapes and sizes, and her resourcefulness to build a clothing brand that has become a hit in major department stores and the wardrobes of Michelle Obama and Beyonce. She shares how to get the courage to put yourself out there, create a welcoming and inclusive community, listen and learn from the people who support you, and turn this moment into a gift.

– Join the Arrive Membership! Founders price is good until Friday Aug. 14th cathyheller.com/arrivecommunity

TAKEAWAYS FROM THIS EPISODE:

1. You can be anyone you want to be.
2. This is all on you, kid. You’ll figure it out.
3. Put yourself out there. The worst thing someone can say is no.
4. Be present for your relationships. They want to see you, hear you, and feel your enthusiasm for your brand.
5. When you put purpose and heart ahead of the product – that’s when you stand out.
6. Survey your audience. Collect the data. Understand the complexity of this quilt of people who support you. Learn from them.
7. Be flexible on how you approach good times and bad times.
8. In a way, this is a gift. Now we have the space to get really clear on what to focus on.

MENTIONED IN THIS EPISODE:

• Tanyataylor.com
• Follow Tanya on Instagram @tanyataylor
• Listener wins!
  • Listen to Eliza’s podcast Craft Hangout!

Thank you so much for listening!

Subscribe on Apple Podcasts, like us on Facebook, and follow us on Twitter and Instagram!

If you have any general questions or comments for the show, click here.

If you’d like to advertise with us, click here.