The Most Important Question You Need to Answer to Get the First Client – Alli Worthington


How do you get people to care enough about your offer and make a purchase? Alli Worthington, author, business coach, entrepreneur, and podcaster went from a stay at home mom who lost her home to becoming the breadwinner of the family. Now she’s focused on empowering women to take their lives and their business to the next level. She shares how to validate your idea and collect the data, how to infuse your message into what the audience wants, what potential customers want to know before making a purchase, and how to raise your prices with confidence.

– Join Cathy at her book signing on the east coast! Dec. 29th @ 4 pm EST. RSVP here
– Get more of Alli at
– Watch the interview on video

– Thanks Everlane!
– Thanks FabFitFun! $10 off your first box at, code dreamjob
– Thanks Skillshare! 2 Free months of Skillshare at


  1. You only have to be a few steps ahead of someone else to help them.
  2. Validate your idea. Pick up the phone, email your list. Get the data.
  3. Put the broccoli inside of a cake. You can serve your people and still get your message out there.
  4. We need inputs from the wise people around us who are willing to be kind, kick our butts, and take our work to the next level.
  5. You must be able to answer the question, “Why should I care.” Tell your audience what’s in it for them – how is your thing different? How will it make them feel? How will it transform their life.
  6. Do it bit by bit. Get a ton of experience and earn your stripes.
  7. Focus on how what you’re doing will change someone’s life for the better.
  8. You will fail if you take yourself out of the game. So take a step every day and keep going.


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