How to Create Your Signature Offer



How do you figure out the signature offer that people will pay you for? Cathy shares a coaching call about how to package your menu of prices, how to make money when your customers have different incomes, why it takes money to be more selfless, and how to prove that you can create results.

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  1. Think about this: “What can you make for the person who will pay you the most? How can you serve them?”

  2. Find a way to meet your client’s needs, but in a way that’s signature and authentic to you. They came to you for a reason. 

  3. Don’t make it complicated for the customer. Give them a menu.

  4. Your offer is not for everyone. And that’s totally okay.

  5. We have a choice of who we want to serve.

  6. Don’t try to sell people on information. Sell them on the results.

  7. If you want to be selfless, it doesn’t hurt to make money.

  8. Find your niche, feed them with free content, and then present them with the paid offer. Develop the relationship. Prove that you have what it takes to get them the results.


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