How do you find your ideal audience, speak their language, and get them to like the true you? This episode features 5 mini masterclasses with expert entrepreneurs including Tracy Matthews, Emily McDowell, and more about discovering the person you are meant to serve, developing a relationship by telling your story, crafting emails that grow your business, and redefining what it means to have a successful life.
– Preorder Cathy’s book! dontkeepyourdayjob.com/book
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– Thanks Frank and Oak! Get $25 off atFrankandoak.com/dreamjob
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– Thanks Clearbanc! Get your 20 minute term sheet atclearbanc.com/dreamjob
If you don’t know who you’re serving through your business, then you don’t have a business. People need to know that your offer is for them.
Think of your ideal client as a protagonist in a novel. Design an entire life around them.
Leave a compliment and a question.
Make your customer the hero of your brand. Take them through a transformation.
Start with a hook, weave them into your story, and have a strong call to action at the end.
The most important way to provide value is by making someone feel less alone.
Drop the formalities. Just write to your audience like you’re writing to a friend.
When you define success, go back to the beginning. Ask yourself, “What life do I want to have? What feeling do I want to experience every day?”
Don’t make it a non-negotiable to do your work. Make it a non-negotiable to be present for yourself.
Melissa Camilleri, founder of Compliment
Tracy Matthews, founder of Flourish & Thrive Academy
Laura Belgray, copywriter & founder of Talking Shrimp
Emily McDowell, founder of Emily McDowell and Friends
Allison Evelyn Gower, copywriter
Thank you so much for listening!
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