How to Scale Your Business with One Thousand True Fans – Tracy Matthews



How can you grow a thriving business with just a select group of true fans? Tracy Matthews, jewelry designer, entrepreneur, and podcaster has helped thousands of creatives and makers expand their business by focusing on the core elements that make their brand unique. She shares how to connect with your tribe through your story, what actually makes customers motivated to buy your product, and why creatives truly rule the world.  

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  1. Don’t put all your eggs in one basket. Have a website, an email list so you can connect to your one thousand true fans.

  2. Just because the market is competitive, there’s no reason why you can’t play the game and compete too.

  3. You don’t need to invent a new product. Your story, your collection of work, and your messaging is what will make you resonate with your people.

  4. Everything is sold through story.

  5. If you want to have a business, you have to make money.

  6. Understand how your product makes people feel. Tap into the things that matter to them and their motivation to buy.

  7. Seek the people and practices that will help you welcome prosperity into your life.

  8. Have a creative day every single week.

  9. Entrepreneurship is the new safety net. Your creativity can’t be outsourced. That’s why creatives rule the world.


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