How to Launch A Jewelry Collection - Marcela Ponce - Cathy Heller

1/24/2019

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How to Launch A Jewelry Collection – Marcela Ponce

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How do you create a jewelry line that gets featured in the world of fashion? Marcela Ponce, designer and co-founder of Demarson debuted her own jewelry collection without a full, perfectly thought out plan. But within just a few months, she gathered the attention of Vogue, Harper’s Bazaar, Modi Operandi, and a major celebrity in the fashion and design industry. She shares how she’s empowering people through her pieces, how to stand by your prices, and what opportunities appear when you have the courage to be imperfect and just start .

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