How did a niche idea for a grown up candy store explode into a nationwide treat? Rosie O’Neill, co-CEO & co-founder of the luxury candy boutique Sugarfina, took charge of her own destiny by quitting her high profile job at Barbie to pursue what she always wanted – her own business. She gives you the sweet inside scoop on how to make your business stand out, how to train your entrepreneurial mind during your day job, how to start a dialogue with your customers, and how to flip the story that’s always been holding you back.

Let’s meet! Come to our October Workshop in LA for a full 2 days of inspiring mastermind discussions, Q&As, 1-on-1 sessions & more! Get 30% your seat – go to dontkeepyourdayjob.com/workshop and use code DREAMJOB30

Thanks to Rothys! Go to Rothys.com and enter dreamjob to get your cute shoes & free shipping

Thanks Grammarly! Go to Grammarly.com/dreamjob to get 20% off Grammarly premium today

Thank you TalkSpace! Go to Talkspace.com/dreamjob and use code dreamjob to get $45 off your first month

Song: “Let Your Colors Shine”, Cathy Heller – Listen to full version on Spotify here http://bit.ly/2MC1htm

TAKEAWAYS FROM THIS EPISODE:

1. Don’t wait. Don’t live with the regret of never starting your business.

2. You don’t need a business degree, just an entrepreneurial mindset. Absorb and learn as much as you can during your day job.

3. It’s work, but it’s fun. It should feel like doing an art project at camp.

4. Know what makes you radically different in the marketplace. Then execute the idea.

5. No obstacle is insurmountable. Dive in, dig in, rise to the challenge. This is what makes you an entrepreneur.

6. Have a sounding board who understands your challenges and can help steer you through hard times.

7. It’s okay to say no. Focus on 2 to 3 big things that you can do successfully instead of trying to do 10 things not as well.

8. Flip the story you’ve been telling yourself. You’ll find incredible power in positivity.

9. Take charge of your life. It can be different, but you have to make that change.

10. In the words of Willy Wonka…”We are the music makers and we are the dreamers of dreams.”

MENTIONED IN THIS EPISODE:

• Sugarfina.com

• Follow Sugarfina @sugarfina on Instagram

• Find a Sugarfina location near you

• Willy Wonka & the Chocolate Factory (movie)

• Google Analytics (now Google Marketing Platform)

• Kiva – read here about Sugarfina’s support of Kiva

• Rosie’s favorite candies – peach bellinis, tequila grapefruit sours, champagne bears

• Send us your questions & wins for Thursday’s episode!

  • DM @cathy.heller on Instagram

  • Post in our free Don’t Keep Your Day Job Facebook Group

  • Email hello@dontkeepyourdayjob.com

  • Leave a voicemail at (323) 736-1826

• Join the giveaway for a chance to win a free ticket to our live Workshop!

Thank you so much for listening!

Subscribe on Apple Podcasts, like us on Facebook, and follow us on Twitter and Instagram!

If you have any general questions or comments for the show, click here.

If you’d like to advertise with us, click here