How to Curate A Sweet Candy Empire – Sugarfina’s Rosie O’Neill



How did a niche idea for a grown up candy store explode into a nationwide treat? Rosie O’Neill, co-CEO & co-founder of the luxury candy boutique Sugarfina, took charge of her own destiny by quitting her high profile job at Barbie to pursue what she always wanted – her own business. She gives you the sweet inside scoop on how to make your business stand out, how to train your entrepreneurial mind during your day job, how to start a dialogue with your customers, and how to flip the story that’s always been holding you back.

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  1. Don’t wait. Don’t live with the regret of never starting your business.

  2. You don’t need a business degree, just an entrepreneurial mindset. Absorb and learn as much as you can during your day job.

  3. It’s work, but it’s fun. It should feel like doing an art project at camp.

  4. Know what makes you radically different in the marketplace. Then execute the idea.

  5. No obstacle is insurmountable. Dive in, dig in, rise to the challenge. This is what makes you an entrepreneur.

  6. Have a sounding board who understands your challenges and can help steer you through hard times.

  7. It’s okay to say no. Focus on 2 to 3 big things that you can do successfully instead of trying to do 10 things not as well.

  8. Flip the story you’ve been telling yourself. You’ll find incredible power in positivity.

  9. Take charge of your life. It can be different, but you have to make that change.

  10. In the words of Willy Wonka…”We are the music makers and we are the dreamers of dreams.”


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