How can your network grow through authentic interactions and outreach? Jordan Harbinger, veteran podcaster, entrepreneur, and networking extraordinaire has spent years studying and practicing the important act of nurturing his relationships, even when he’s not looking for anything in return. He shares how to genuinely reconnect with old contacts without feeling awkward, how to become a referral machine through ABG (always be giving, always be generous), and why you always win when you give away business.

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TAKEAWAYS FROM THIS EPISODE:

1. You don’t need to be a professor to teach something.

2. Dig the well before you’re thirsty. Reach out to those people and ask how they’re doing without asking for anything in return.

3. Outreach is not a bonus to your business. It’s a foundational element.

4. ABG. Always be giving. Always be generous.

5. Don’t try to close business. Find people you know who are a good fit for each other and build your social capital.

6. Lead with value.

7. Stop thinking, “What’s in it for me.” Don’t keep score.

8. Generosity makes you stronger. When you help other people succeed, it rubs off on you.

9. The best thing you can do is serve the customer, even if it means referring a competitor out of good will.

10. When you become a referral team, you can give away business and still win.

 

MENTIONED IN THIS EPISODE: 

• Six-Minute Networking

• Listen to the Jordan Harbinger Show

  • Cathy’s episode “Being Creative in Spite of Your Day Job”

• Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need by Harvey Mackay

• Jordan’s templates

  • Lay off lifelines – imagine you get laid off. Who are the 10 people you would ask for advice? Reach out to them now

    • “Hey NAME, it’s been a minute. I haven’t talked to you in a while. What’s the latest with you? It’s been way too long. I’m making a bigger effort to keep up with important people in my life. No rush on the reply. YOUR NAME”

  • Look at the bottom of your texts. Who haven’t you texted in years?

    • “Hey, it’s been a minute. How are you? No need to reply but would love to catch up. YOUR NAME”

• Glengarry Glen Ross – ABC “Always be closing” (in this case, ABG – Always be Giving, Always be Generous)

• Chris Guillebeau

• Tom Bilyeu Impact Theory

 

• Listener win!

  • Clarissa Castillo-Ramsey for getting back into the writing groove! Join our Don’t Keep Your Day Job Facebook Group to jump in the discussion!

 

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