How Radical Empathy Strengthens Your Business – Seth Godin



How can we “see” others to help solve their problems? Why should you prioritize interactions over passions? Seth Godin – best-selling author, entrepreneur, blogger, and host of the podcast Akimbo has spent decades exploring and understanding the world of marketing. Find out his innovative insights on how to create your own story that speaks to an audience, whether you should love the work you do vs. do what you love, and how to turn your creative pursuit into a valuable scarcity that solves a problem.

– Get notified about Cathy’s Course & Challenge!

– Thank you Skillshare! Go to and get 2 months of Skillshare for just 99 cents.

– Thanks Allbirds! Go to and find a pair of comfy, tree shoes.  

– Thank you HouseCallPro! For Free Activation go to

– Thank you eHarmony! Get a free month at when you sign up for a 3 month subscription! Enter DREAMJOB at checkout.



  1. We need a radical amount of empathy to transact with others and engage in the marketplace.

  2. Don’t interact with people in way you don’t like, just to say you’re a macrame artist.

  3. Show up in a place where there’s scarcity, and solve a problem that is valuable to others.

  4. To own your career, you can’t copy someone else’s story.

  5. Ask yourself – who is this for? What change am I seeking to make? And for the people I want to change, what story do they tell themselves?

  6. Tell bad stories relentlessly, until they become better.

  7. Dance with the fear. Use it as a compass to find out how people react.

  8. Customers don’t want a better oil painting from you. They want to feel good about their purchase.

  9. Embrace the smallest viable market. You don’t need to be the most famous or most expensive business to be a success.

  10. Get out of “about to start.” Merely start.

  11. Don’t quit in the dip.

  12. We all want to be seen. But the best way to solve problems and create happiness is to see the people around you.




Thank you so much for listening!

Subscribe on Apple Podcasts, like us on Facebook, and follow us on Twitter and Instagram!

If you have any general questions or comments for the show, click here.

If you’d like to advertise with us, click here.

recent episodes...

learn how to use YOUR unique gifts to make a soulful contribution to the world

Take the Passion Finder Quiz Here