What does it really mean to be “on brand”, and how can your brand align with your values? Aliza Licht, award-winning marketer, bestselling author, podcaster, personal branding expert, career development coach, and founder of Leave Your Mark grew up knowing that she deserved a seat at the table when she made the decision to show up. It’s become her mission to help others overcome the fear of showing up by establishing their personal brand. She teaches you how to define your brand guardrails, connect with the people meant to be in your audience, evolve your brand to represent the things that really matter to you, and find the confidence to be visible and say, “Why not me?”

– Join Cathy’s free Manifestation Activation Workshop, Oct 10th @ 9 am PT / 12 pm ET! cathyheller.com/manifest

– Aliza’s books, podcast, consulting and more at alizalicht.com
– Follow Aliza on Instagram and TikTok @alizalichtxo, X and LinkedIn @AlizaLicht   
– Reach out to Aliza at askaliza@alizalicht.com

TAKEAWAYS FROM THIS EPISODE:

1. Your brand is really the answer to a simple question – what do you want to be known for?
2. Have a clear point of view as to who you are, why you exist, and what value you bring. Know who you are and stick to your brand guardrails.
3. It’s not about being everything to everyone. It’s about being really clear on how you want to show up and what you want to actually be speaking about.
4. You don’t need to wait for permission. You have the power to give yourself permission to do whatever it is you want to do.
5. Progress, not perfection. Just start.
6. Ask yourself, why not me? The only person who is in your way is you.
7. If you’re in the room, you belong there.
8. Each of us has our own unique personal brand. We each bring our own set of unique experiences and knowledge. There is space for everyone.

Thank you so much for listening!

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